The way that people consume content has changed. People are actively seeking out information in order to compare prices and offers. Traditional advertising alone is just not going to cut it anymore. Brands are building a new bridge to connect with their public - this bridge is called Branded Content. By fusing editorial and advertising content together, Branded Content leverages the best tools from other disciplines, such as documentary film, music videos, journalism, and advertising.
Located on the outskirts of Madrid and housing over 40,000 residents, Cañada Real is the biggest shantytown in Europe. Watch how a Spanish shoe brand has made a difference here via its own small revolution.