Creative Copywriting

Creative copywriting for advertising

Back in 2007, I started my career in content creation as a creative copywriter working for international brands such as Adidas, Vodafone, and NH hotels, and others. Since then, I´ve combined my work as a creative copywriter for advertising with my work as a content creator.  I´ve directed, edited, and produced content for documentary films, web series, television series, and branded content.

BLABLACAR | Summer Campaign adaptation

ROLE: COPYWRITER /ADAPTATION TO LOCAL MARKET

BRIEFING:

Blablacar Summer campaign was composed by several videos for international that needs to be adapted visually and narratively to the Spanish market.

 

NH Hoteles | Tapas en Estado Puro

AGENCY: DOMMO.X

CLIENT: HOTELES NH / TAPAS EN ESTAD PURO 

ROLE: CREATIVE COPYWRITER

BRIEFING:

NH Hotels wanted to communicate their new menu based on promoting traditional Spanish food to international guests. They wanted to do it in a fun way to connect with young audiences. 

 

SOLUTION:

Why not have a traditional flamenco doll explain Spanish cuisine to a chicken with a strong English accent? 

 

 

Through a series of 9 lessons, Lola, the flamenco doll, teaches the British chicken to speak “neocañí”

Adidas | Football Experiment

AGENCY: ISOBAR

CLIENT: ADIDAS

ROLE: COPYWRITER

BRIEFING:

When Adidas launched its new trainers: Pure, F50, and Predator, they wanted to communicate it in a very unusual way - engaging young audiences via 360 action.

SOLUTION:

We created an interactive adventure where users could find out the color of their souls - which kind of player are you? Pure, Predator, or F50?

Adidas | El Poder de la Roja

AGENCY: ISOBAR

CLIENT: ADIDAS

ROLE: COPYWRITER

SOLUTION

I was in charge of writing texts for the website, emailing, poster creation, scripts for online videos and social media posts.

BRIEFING:

When Adidas launched football gear for the Spanish Selection, they wanted to do it in a memorable way.

 

The must-have? Getting "La Roja" (the way we call the Spanish Selection in Spain) involved in the action.

 

 

Tuenti Mobile

Corporative Website

AGENCY: DOMMO.X

CLIENT: TUENTI MOBILE

ROLE: COPYWRITER

BRIEFING:

Tuenti launched their mobile phone company under the name of Tuenti Mobile.

 

In order to communicate this new brand to their target, they created a website to speak to them in their own language.

 

SOLUTION:

Despite the fact that I was closer to my thirties than to my twenties, I created a tone and style that resonated with teenagers, in order to explain how Tuenti Mobile worked.

D´ya get me, man?

Iberdrola

Corporative Website

AGENCY: ACCENTURE

CLIENT: IBERDROLA 

ROLE: COPYWRITER

BRIEFING:

Iberdrola wanted to renovate content from its old website in order to make it more usable and efficient.

 

 

SOLUTION:

Along with UX design team, I rewrote and created content according to the new briefing.

Johnson & Johnson

Historias Efervescentes

AGENCY: ISOBAR

CLIENT: FRENADOL

ROLE: CREATIVE COPYWRITER

BRIEFING:

Freandol had launched a TV campaign in which they asked the audience if they knew what happened when you took a Frenadol CE. They asked us to do the online version of the campaign.

SOLUTION:

Do you know what happens when you take a Frenadol CE?

Maybe a penguin appears in the lift with you and tells you about a nice tropical beach just around the corner, or maybe you´re on your way to the beach a giant stork pick you up and bring you to the Sahara desert where you both end up dancing with hula hoops. Thanks to this ad campaign “Sparkling Stories”, users could live wonderful adventures by choosing different combinations of intros, middles, and endings. I created more than 50 story combinations. 

© 2018  Storytelling