Free ride to

Baselworld

BRANDED CONTENT

CLIENT: UBER

AGENCY: STARK CREW

CREATIVE DIRECTION & SCRIPT: Virginia Fuentes

Briefing

UBER and ZENITH WATCHES sponsored the Baselworld Watch and Jewellery Show for the second year in a row. 

 This year UBER offered free rides to attendees and wanted to create a video to communicate the action in social media.  

We proposed that Uber pick up some celebrities and social influencers for free in exchange for interviewing them during their trips to Basel world.

 

The result

A 3-minute video summarizing the 4 interviews

4 short videos portraying every celebrity individually.

 

Solution

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